In a bold promotional move, Tourism Seychelles showcased the island nation’s vibrant culture and stunning natural beauty at Wembley Stadium, one of the world’s most iconic soccer arenas. The initiative aimed to captivate international fans and highlight Seychelles as a premier travel destination ahead of the 2025 FIFA Beach Soccer World Cup.
The advert rolled out at the Wembley Stadium during the high-profile 102nd FA Community Shield match between 2023–24 Premier League champions Manchester City and the 2023–24 FA Cup winners Manchester United, featuring Seychelles’ revamped destination logo and captivating imagery invited soccer fans to explore the islands’ unique offerings. The logo depicts a flying freedom bird, with its tail slightly more tilted downwards than the previous design, in the destination’s brand colours of blue, aqua, green, yellow and red, and accompanied by the typeface headline, ‘The Seychelles Islands Another World’.
This strategic move sought to reach millions of passionate sports fans globally, elevating Seychelles’ visibility and showcasing its unmatched natural splendour. According to Mrs. Bernadette Willemin, Director General for Destination Marketing at Tourism Seychelles,
“This partnership presents an extraordinary opportunity to bring Seychelles to the forefront of the global stage, leveraging the iconic Wembley Stadium. We are confident that this exposure will resonate with travellers seeking a destination that offers tranquillity and excitement.”
– Mrs. Bernadette Willemin
This initiative is part of Seychelles’ broader strategy to leverage sports for tourism promotion, attracting a diverse range of travellers, including sports enthusiasts, families, and luxury seekers, to the FIFA Beach Soccer World Cup in Mahé from May 1st to 11th, 2025.
Credits: Tourism Seychelles
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